A degree, 72 years in the making

Blu Dot used Roku Ads Manager to drive incredible results for its furniture sales event. Its strategy hinged on custom audiences and retargeting, where intent was strongest.

“Roku has been a top performer,” said Blu Dot’s Claire Folkestad. “We have seen…CPMs lower than any other CTV partner we've worked with.”

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At 72 years old, grandmother of eight Irma Garcia recently walked across the stage at George Mason University and earned her bachelor’s degree after spending decades putting family and work first. As a single mother of three daughters, she often worked multiple jobs and focused on supporting her children while setting aside her own goal of finishing school. Garcia had moved from Puerto Rico to the Washington, D.C. area years earlier hoping for more opportunities, but life responsibilities often came first. Later, with support from her daughters and family, she returned to the classroom and continued working toward the degree she had wanted for years. Her graduation was not just about earning a diploma — it marked the completion of a goal she carried through many different seasons of life. Her story is a reminder that some dreams simply take a different path to reach the finish line.

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Six-year-old Luke, who is being treated for leukemia, was facing a birthday that his family expected would be small and quiet. After his story was shared, people from his community and beyond decided to help make the day special. Around 1,000 people gathered to wish him a happy birthday, creating a long line of support for him and his family in the form of a parade. Luke was able to see so many people come together just to celebrate him and help brighten his day. His birthday became more than a party — it became a reminder that people often step forward when someone is going through a difficult season. For Luke and his family, the day brought moments of joy and connection during a challenging time.

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When 77-year-old Rudy Neish told his neighbor Tyler Butterworth that he wished he knew how to cook better meals for his wife after she became ill, Tyler decided to help. The two neighbors began spending time together in the kitchen, with Tyler teaching Rudy simple recipes and cooking skills step by step. What started as practical help quickly grew into a meaningful friendship built around shared meals and time together. Their cooking sessions became a way for Rudy to feel more confident and able to care for his wife in a new way. It comes as a reminder that support sometimes begins with one person noticing a need and choosing to help.

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