Daytime dancing?

In London, a DJ brought a daytime “rave” to a senior center, turning a quiet space into a lively social event for older adults. Residents gathered during the afternoon to listen to music, dance, and spend time together in a setting that felt energetic but still accessible. The DJ led the session with familiar songs and upbeat tracks, encouraging people to join in at their own pace. Many participants who might otherwise spend long periods alone were able to connect, laugh, and move around in a shared experience.

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At the Boston Marathon 2026, runner Ajay Haridasse was nearing the end of the race when he collapsed about 1,000 feet from the finish line after nearly 26 miles. Determined to finish, he tried to get back up but was clearly struggling on the final stretch along Boylston Street. Two other runners, Aaron Beggs and Robson De Oliveira, noticed and made a quick decision to stop, even though both were exhausted and close to strong finishing times themselves.

They each took hold of him and supported him on either side, helping him move forward step by step until all three crossed the finish line together. Afterward, Haridasse said the experience meant more to him than the race itself, and he left with two new friendships formed in that moment. The runners who helped him described their choice as instinctive, part of the shared understanding that marathoners support each other through the challenge.

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😁 Here’s something we think you might like:

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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In New York City and Long Island, the nonprofit Book Fairies is working with a partner to place 25,000 children’s books into communities that often lack easy access to reading materials. The books are being distributed through schools, educators, and local organizations so they reach children who need them most.

The effort is part of a broader mission to reduce barriers to literacy and help more families build home libraries. Instead of a single event, the books are shared through ongoing distributions in places like schools, community centers, and other everyday settings.

For many children, this means having books of their own for the first time, which can support both learning and confidence. The organization has spent years collecting and redistributing books to underserved areas, focusing on making reading more accessible and consistent.

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