In partnership with

Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.”

-Martin Luther King Jr.

WEEKLY BRIGHT SPOTS

More than a pizza

In Elkhart County, Indiana, the pizzeria Freshieez Pizza launched an “Adopt-a-Family” drive in mid November 2025 after spotting a local household struggling amid benefit delays. For every 25 donations of $20, Freshieez will pick a family to receive a full dinner and a $500 gift card—with donors’ names printed on the pizza box. This shows how a small business is turning compassion into concrete action, making holiday giving local, personal and immediate.

Rain can’t stop kindness

In the U.S., an Indian man named Noah stopped in heavy rain to help a paralyzed elderly woman who was stranded and trying to reach her daughter’s house. Noah gently spoke to her through the downpour: “It’s raining pretty hard… how can I help you tonight?” … and when she told him that she needed to get to her daughter, he immediately helped her into his car and drove her there himself. Noah later explained that the woman had fallen on hard times and was now living in her daughter’s garage “with nothing but love in her heart,” and that he simply wanted to make sure she got home safely.

Never refusing care

On the television segment Kindness 101, family doctor Michael Zollicoffer shared how he built his practice on the principle of never refusing care to someone because they lack funds. He explained that in his community, he has covered treatment costs, coordinated free care, and built relationships not based on billing but on trust. This flips the too-common narrative of profit-first medicine: here is one professional choosing service and humanity, showing how everyday work becomes deeply significant when kindness is the anchor.

HAVE ANY GOOD NEWS TO SHARE?

... because the best news comes from one another.

Unlock the Social Media Tactics That Work Right Now

Is your social strategy ready for what's next in 2025?

HubSpot Media's latest Social Playbook reveals what's actually working for over 1,000 global marketing leaders across TikTok, Instagram, LinkedIn, Pinterest, Facebook, and YouTube.

Inside this comprehensive report, you’ll discover:

  • Which platforms are delivering the highest ROI in 2025

  • Content formats driving the most engagement across industries

  • How AI is transforming social content creation and analytics

  • Tactical recommendations you can implement immediately

Unlock the playbook—free when you subscribe to the Masters in Marketing newsletter.

Get cutting-edge insights, twice a week, from the marketing leaders shaping the future.

Keep Reading

No posts found